Sometimes the name of a demand generation program matches the results.
The program was called "No Limits." And that was pretty close
to the percentage of meetings it generated. Using custom list building, email, dimensional mail and telemarketing, we achieved a 47% meeting request rate, which shattered pre-existing limits and
had an immediate impact on the sales pipeline. What's more, it helped to educate and inform about how the Citrix Netscaler web application delivery appliance improves performance and turns a traditional overhead cost into a new source of revenue and profit.
