Ask the right question and the answer will be record-setting results.
It garnered EE Times highest readership score in more than 15 years of testing. It contributed directly to six major sales contracts. It's what happens when you talk to engineers as humans, not stereotypes—people who solve the world's most challenging problems.
Based on the record results set by the Synopsys campaign, EE Times offered us a chance to rebrand their magazine. The reason? We clearly demonstrated the enormous business potential that comes from creating messages based on an intense understanding of an audience.