CAMPBELL, CA, February 1, 2011 — Dear Customers, Partners, Prospects and Colleagues, For the past 15 years, we have proudly delivered advertising, marketing, telemarketing and data services for our valued clients under the umbrella name Catapult through two separate business divisions: Catapult Direct Marketing and Catapult Target Profiling.
As we all know, the requirements of successful marketing today are dynamic. More than ever, it takes many varied disciplines to create and run successful demand generation campaigns: strategy, content, creative, interactive, digital, media, telemarketing, list building, database management, sales and marketing automation, web services, etc.
Over the past year to meet this demand, Catapult has invested heavily into enhancing these services—especially in the creative, content, digital and data areas—to ensure our clients have access to the best tools and expertise to get maximum measurable return on their marketing investment.
So, to communicate the exciting changes within our company and across our service offerings, we have decided to change our name just a bit: CatapultWorks.
Our goal is to work hard to deliver integrated demand marketing and database services that work to meet our customer's objectives. How do we do that? We provide "the works": all the relevant services from big creative ideas, to media and data strategies, to execution and telemarketing follow-up that ensure increased response and sales revenues.
CatapultWorks reflects what we do, how we do it, and our commitment to our customers. Under the umbrella name, we will have two business groups: Demand Group and Data Group. Each group has the ability to offer specific services ad hoc, and together we can provide turnkey demand generation and data management on a global scale.
Thanks to all for your continued support. We look forward to working harder to make your work easier as CatapultWorks.